This project required quick adaptation to efficiently meet the needs of an elite athlete, delivering commercial-grade content that tells a compelling story while showcasing the brand’s innovative products.
Client
G-Shock
Services
Photo, Video
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For the Men's Journal – G-SHOCK Move Multi-Sport Watch (GBDH2000) project, I had the opportunity to photograph Matt McElroy, a nine-time World Triathlon Cup medalist, in Flagstaff, Arizona, where he lives and trains due to the area's ideal high-altitude training conditions. The feature story focused on how Matt elevates his training with the new G-SHOCK Move Multi-Sport Watch, highlighting its advanced functionality for athletes. The shoot required capturing Matt in action across multiple sports and locations within a tight two-hour window, all while maintaining high-quality visuals that showcased both his elite athleticism and the watch's performance features. The imagery included dynamic action shots, product-focused close-ups of the G-SHOCK Move watch, and tech integration moments where Matt paired the watch with its app and reviewed workout data. These images seamlessly blended storytelling with product focus, demonstrating how the G-SHOCK Move enhances Matt’s multi-sport training routine.
