The photos from this campaign celebrated not only an elite athlete but also a powerful story of perseverance and representation, aligning perfectly with Nike's mission of inspiring athletes everywhere.
Client
Nike Running
Services
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The Nike Running x Hosava Kretzmann Campaign was a powerful blend of athleticism and storytelling. In collaboration with Nike Running and Run Flagstaff, I was flown to New York City to photograph Hosava Kretzmann, a rising talent in the running world, as he saw himself featured on a massive Nike billboard for the first time. The emotional reveal celebrated his inspiring journey as an athlete and advocate for Native representation in running.
Beyond the billboard event, I documented Hosava’s race at the McKirdy Micro Marathon, where he pursued qualification for the Olympic Trials. The photos captured both the intensity of race day and the deeper passion behind his pursuit of excellence. The imagery was used across Nike’s digital campaigns, social media, and Run Flagstaff collaborations, sharing Hosava’s story with a global audience.
This project was an opportunity to document Hosava’s story through powerful, documentary-style images that brought an athlete’s journey to life—showcasing not just performance, but perseverance.
