Springs of Salvation (SOS) – Malawi Water Crisis Campaign

The Springs of Salvation (SOS) Malawi Water Crisis Campaign focused on raising awareness and generating funds to address the water crisis in Malawi. Through two trips to Malawi, I documented the challenges local communities face due to the lack of access to clean water, while also highlighting the life-changing impact of SOS's well-drilling efforts. Capturing both the struggles and the celebrations after new wells were drilled, the content told a powerful story of hardship, hope, and transformation. The visuals were shared across SOS’s social media, website, and email marketing, engaging supporters and inspiring them to contribute to the mission. The campaign helped raise funds for 18 wells over the course of 10 months, bringing vital clean water to communities in need. By showcasing the urgency of the water crisis and the life-changing results of SOS’s work, the content not only increased donor engagement but also solidified the organization’s mission to provide clean water and improve the quality of life for countless families in Malawi.